My experience of developing business relationships has shown me that it is important to look after your existing customers first. There are a number of ways to do this. I list some of these below
- Keep them informed of your new developments/courses
- Email/speak to them regularly
- Show an interest in their business
- Put them on your web site if possible
- Offer them them occasional free advice
I have found that email only goes so far and that a personal phone call or even visit goes a lot further
Some customers have been keen to speak to us even after a long time just because we did not forget them.
